SELF-PROMOTION PART TWO (THE MOST IMPORTANT PART)

My last post was about self-promotion, but what I failed to mention, and probably the most important part, is that self-promotion is pretty useless unless you know exactly what is great about you. In other words, it’s not enough to tell people how great your work is, because even if you mean it (really mean it), it’s worthless unless you know what exactly makes you great. Telling someone you’re great is vanity or even worse, conceited, but telling someone those aspects that make you great without useless adjectives, and boastful descriptions, is just brilliant. And fucking hard!

You’re preaching to the choir when you say it’s not easy. It’s not easy in a world that values being critical (and at times even mean) to be able to argue why you are different and above the crowd. I know it does not make it easier for me to say that just because people are able to articulate why they’re great, and convince others of that fact does not always mean they’re as good as their bullshit. It’s cliché for assholes to be successful, get used to it. I think the hardest part of life is to justify your existence, and be the things that people know you to be.

I used to have this friend (still do) who had a problem with acne when she was younger. She probably did everything possible to get rid of the scars, and to be honest, I never really saw them, but that never really stopped her. I once said to her that I wished that she could see herself through my eyes for a minute, and then she would know how beautiful she really was. I think we could all use a dose of that from time to time. I’m always completely unaware what makes people want to be around me, so I’m not one to really judge. Now you won’t ever see yourself through somebody else’s eyes, but you’re a writer, be creative. Take an hour, and look at yourself through different eyes. Look at yourself as if you’re describing your hero, or your main character. What are the things you want a reader to know, and here’s where my last podcast about the narrator comes in handy (finally something I say means something, huh?), don’t tell me what it is that make this hero great, show me … with situations and words, and events, and stories, and conversations and dialogue (without the run-on sentence of course). Show me tangible things that make this character worth knowing, but better still show me things that make this character worth believing in. Give me motives and strengths, and depth and weaknesses that show us spirit.

So go fourth and believe the compliments, and don’t be ashamed of your greatness. There is a time for letting people be critical of your work, and take it … seek it out, revel in it, but then there is a time for belief in what you’ve created. Know why the thing you wrote is good, know the details, be able to site examples. Know what makes you different. I hear all the time how writers are like other writers … great writers aren’t like other writers, they’re like themselves, and it takes time to make other people understand that. I said in my first podcast that everyone loves genius, but it takes a genius to recognize one. There aren’t a lot of geniuses out there, trust me.

The material I love to write is like the superman piece I wrote. It is vague in its humor, but if you read it, and you get it, it’s the funniest thing you’ll ever read. My life is too serious, so I don’t write stuff that is. I’m also one of those guys who underestimate his sense of humor, because it’s right on the money most of time. I’m also the guy you underestimate … don’t. I think I’m finally on the right track, and I’m well on my way to forgiving writing … on my way.

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